Two women.
One vision.
Reign Promotions was founded in 2021 in the West Midlands by co-owners Louise and Toni, who spotted a gap in the UK market for elite, professional shot sales and entertainment talent. Today, Reign leads the industry with a roster trusted by venues, brands and festivals across the country.
Louise
Louise's journey began on the shot floors of Ibiza. Two seasons in the White Isle taught her the craft, the hustle and the money to be made in high-energy shot sales. Returning to England, she saw a gap in the market for the same standard back home — and teamed up with Toni to launch Reign Promotions in the West Midlands.
Toni
A multi-skilled performer at heart — fire, dance, stilts and more — Toni built her career as both a shot girl and a professional entertainer. She co-founded Reign alongside Louise in 2021, bringing a performance edge that shaped the agency's festival and event offering from day one.
Built one night at a time.
Reign Promotions founded
Louise and Toni launch the agency together in the West Midlands with a mission to raise the bar for shot sales and entertainment.
Roster expands
The Reign team grows with hand-picked shot sellers, hostesses and performers — fire, dance and stilts included.
Stonegate partnerships
Regular bookings across Slug & Lettuce, Popworld and Revolution venues nationwide.
Festival era begins
Reign talent takes to the stages of Crooked House, Solihull Fest and Social Eats events.
The premier UK roster
Trusted by Lab11 and the country's leading operators. Still hand-picking every booking.
Brands & venues we've worked with.
From independent bars and nightclub groups to UK festivals and private events — these are some of the brands we've partnered with, and many more.
Elite standard
Every seller, host and performer is hand-picked. No fillers, no compromise.
Real experience
20+ years combined across UK & Ibiza nightlife, festivals and live performance.
Client obsessed
From independent bars to national groups — we build the night around your venue.